Rothko Advertisements
Made by Kai Kuehner
Made by Kai Kuehner
Overlaying tacky advertisements on Mark Rothko paintings
Created: September 7th, 2016
New creative industries are empowering new modes of collaborative consumption, creation and reuse of media. This often relies on successful collaborations between cross-trained artists, designers a...more
Overlaying tacky advertisements on Mark Rothko paintings
I think your idea is very thoughtful, but a little confusing at the same time. It is ironic to put commercials and brand logos on such a calm painting, and your prediction that people stop thinking deep after they've seen the logos is very accurate. It's probably because of my lack of imagination that I don't really get what you want your final product to look like. Also I feel that maybe the logos and commercials can build some sort of connection with the painting? Nice job! Hope my advice helps! :)
I would make money from the actual ads (I guess using Google Adsense or something similar). Thanks for the feedback.
Comment deleted by Sky Ding.
I like your idea about overlaying flashy and tacky advertisements on Rothoko’s works. As Rothko’s works are usually composed of huge pure-color rectangles, they seem somewhat vacuous on the first look. That’s why I think adding those “meaningful” advertisements to the artwork will create strong contrast, which may also indirectly reflect or satirize utilitarianism in that they won’t leave any “useful” places blank. Explanations about the actual way to make money are very cute :) Yet, I did not see the point that you want to make via the artwork written in the proposal; so maybe you’d like to think about that. By the way, I’m looking forward to your final work from the modified picture at bottom, but I would suggest not covering the whole rectangle; otherwise, it won’t be easy for people to recognize the background as Rothko’s work.
I like the satire in your idea. It's often easy to dig deep into a seemingly-simple but very open-ended project, while at the same time criticizing the superficiality of commercials and advertisements, so I'm really excited to see the blending of the two different styles. Depending on how you overlay the pictures, it might be sort of confusing since Rothko's works are so simple and can easily be overlooked, so perhaps a more blended merging of the two works would better help you achieve your goal. I'm really excited to see this completed!
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