Rothko Inspired Pop Art

Hi JJ,

Your proposal is really clear where you're drawing inspiration from and what materials/content you're goign to work with. One thing that could be more clear is the second part of the brief: How do you think this could make money? Why?

The idea of how abstract and minimal can you make a logo is a great question to ask - and you can push it really far. I'd immediately start experimenting - what aspects of brands do you want to push to abstract absurdities: forms (shapes in the logos), colors or type?

Things to think about:
- Look at Design Experiments like this study in Brand Minimalism - http://www.thedieline.com/blog/2011/11/10/a-study-in-brand-minimalism.html. You might check out sources like Behance to see how designers evolve brands

- How does this relate to the progression of brands over the past 100 years. Apple, Starbucks, etc have all pushed their logos to simpler and simpler (and more recognizable) variations - http://adage.com/article/small-agency-diary/starbucks-logo-marketers-learning-quiet/148060/

- McDonalds went super minimal to create a sense of luxury in their brand. How does your work relate to this capitalistic aspect of minimising brand - https://appnovaweb.wordpress.com/2013/08/06/is-mcdonalds-trying-to-become-a-luxury-brand-capitalism-minimalism-decadence-and-french-fries/

It's an interesting idea, though it may be difficult to execute well. Many logos use similar colors due to the emotional reactions certain colors elicit. Just look at how many social media sites have a blue background on their logo with a white icon: Facebook, twitter, tumblr, skype, the list goes on. It may be difficult to make a piece that is both abstract and identifiable, but if you succeed, the result can be fun and memorable. Good luck!